What is a White Label Product? The 15 Best White Label Products to Sell

In today's fast-paced business world, many asset-light entrepreneurs are looking for ways to expand their product lines without significant manufacturing investment. This is where white label products come in. In this article, we'll explain everything there is to know about white label products and provide you with the 20 best products to sell for your white label business and boost your profits.

What is a white label product?

White labeling refers to a process where one company manufactures and sells a blank product to another business, which then rebrands it as an existing product under its own brand. This means the manufacturer manages the production process, while the reseller focuses on branding, marketing, and sales. Simply put, a white label product is an existing product. Instead of starting from scratch, a business can select a proven product, apply their branding, and begin selling it immediately.

How white label works

• Product production. For example, a white label manufacturer produces blank T-shirts in a variety of sizes and colors. This white label product inventory can provide partners with products that can be quickly customized.
• Printing service providers. They purchase these T-shirts and, through their printing equipment, can print the blank T-shirts into various customized brand products according to their customers' needs.
• Retailer customization and distribution. Many online retail brands partner with print-on-demand service providers, uploading their designs to the printing platform. The service provider then prints these branded T-shirts according to the design requirements. Ultimately, these T-shirts are sold to consumers under the retailer's brand.

Retailers only need to order printed T-shirts when a customer places an order. Most order fulfillment is still done by printers, who ship the customized T-shirts directly to the retailer's customers.

White label products can be anything. They are essentially plain products without any design added. Once you work with a print vendor to add your design to a blank product, you can turn it into a unique, branded product.

Pros and cons of white-label business

Pros

• Lower costs. You don't need to invest in manufacturing or developing products; all products are ready-made and can be sold right away.
• Quality assurance. Brand owners benefit from the manufacturer's expertise in product production and can provide customers with products with higher quality assurance.
• Flexibility. Customized white-label products allow businesses to adjust their product lines in a timely manner based on market demands and trends to maximize their profits.
• Quickly build a brand. For entrepreneurs, by recreating existing products, they can quickly build their own brand.
• Higher profits. White labels require almost no upfront investment and offer competitive pricing, leading to more orders and greater profits.
• Scalability. Your brand can easily expand its product line or test new markets with minimal risk.

Cons

• Competition is fierce. There are likely many businesses like yours selling similar products, making differentiation challenging and making it difficult to stand out in the market .
• Limited customization. Product design and production are restricted by the manufacturer, so customization options are limited .
• Limited control. Since white label suppliers are responsible for fulfilling all orders, sellers have less control over quality, inventory, and customer support. They need to find a printing supplier they can fully trust.
• Potential legal issues. White label vendors and brands must carefully monitor trademark infringement, copyright, and licensing to avoid potential intellectual property issues.

White label business opportunities

White labeling has become an effective strategy for entrepreneurs and established businesses as it allows them to quickly enter growth markets. The following industries are well-suited for white label opportunities:

Clothing and accessories

Fashion and accessories continue to be a thriving sector for white-label businesses. Basic clothing, sportswear, and customizable accessories like personalized hats can be quickly branded and sold online, particularly through e-commerce platforms and social media marketing.

Beauty and personal care

This is another growth market for white label products . Demand for skincare, haircare, and cosmetics remains strong, with consumers often favoring brands that tell compelling stories. White label beauty product lines allow companies to build a strong brand identity while relying on professional manufacturers to ensure product quality.

Health and wellness

Demand for products such as supplements, vitamins, and fitness equipment continues to grow. With consumers more health-conscious than ever before, businesses can leverage white label options to offer trusted products under their own brand.

The 15 best white label products to sell

If you're interested in a white label business, the next step is to find the most profitable white label products. Here are 20 of the best options, starting with products currently being successfully sold by businesses.

T-shirt

No product is more suitable for white label customization than T-shirts. With the white label model, you can print your customers' favorite designs on a variety of customizable T-shirts. Through print on demand, you can quickly publish products on your store for sale, attract your audience, and build loyalty.

Hoodies

Hoodies are one of the best-selling apparel products, worn by everyone from men to women and children. This means you have a massive audience. With a white label supplier and POD, you can design your own unique hoodies and sell them online, tapping into this massive market without having to worry about inventory.

Quickly launch your own hoodie brand by adding designs to blank hoodies, testing the market, and building up your following through marketing strategies.

Mugs

Besides clothing, mugs are also a great option, both practical and suitable as gifts. Many companies give mugs to employees as a corporate swag, and you can also add themed elements to mugs for birthdays or seasonal promotions. This is a white-label product, an everyday necessity. With mature production and convenient shipping, you can expand your product line risk-free by customizing mugs.

Baby and toddler clothing

In the competitive apparel market, baby and toddler clothing remains a lucrative niche. Parents appreciate fun, personalized clothing for their children. This is a perfect fit for white label and print-on-demand businesses. You can design unique products to keep up with market trends, keeping your store fresh and attracting new customers.

Tote bag

White-label tote bags are both practical and stylish, and increasingly, they're becoming a must-have fashion item for women. As a result, they've become increasingly popular with returning students, working women, and stay-at-home moms. By partnering with print-on-demand companies, customizing tote bags is becoming increasingly easy. Simply upload your design, and your printing service will quickly produce the product.

Phone case

Phone cases are a must-have accessory for almost everyone who owns a phone these days. One of the key advantages of this product is that it allows you to express your personality to the fullest at a minimal cost. Many people don't just buy one phone case; they collect multiple , switching between them to suit their mood or outfit. Therefore, white-label phone cases can be a reliable seller for your private label business.

Pet supplies

The pet industry is booming, and dog parents are spending lavishly on a wide range of products for their furry friends. This presents a prime opportunity for you to establish a white-label pet product brand. You can list popular white-label pet products like custom bandanas and collars on your pet boutique online store to attract niche pet owners seeking stylish, personalized products.

Water bottles and tumblers

Reusable water bottles are a daily necessity. They come in a wide variety of styles, including stainless steel thermoses, coffee mugs, and travel mugs, each designed for a specific use case. Custom white-label water bottles can be tailored to meet the needs of different consumers with personalized designs. By tapping into this high-demand market with print-on-demand, you can launch your white-label business without incurring high upfront costs.

Hats

Hats have always held a unique position in the fashion accessories market, enjoying widespread popularity. From trucker hats to beanies and bucket hats, hats are both practical and fashionable, and can be highly customized with logos or prints. As white-label products, hats allow businesses to blend functionality with branding, making them ideal for lifestyle and promotional events.

Shoes

While footwear demands higher quality standards, it remains a lucrative category within the white-label space. Casual sneakers, sandals, and loafers can be customized with unique designs, patterns, or color schemes, enhancing brand differentiation. Footwear also has a high perceived value, which, if marketed correctly, can translate into lucrative profit margins.

Keychains

Keychains may be small, but they're powerful branding tools. They're inexpensive to produce, easy to customize, and ideal for mass distribution. As private label products, keychains are ideal for businesses looking to expand their accessories business or create promotional items that make their brand visible in everyday life.

Car supplies

The car accessories market is substantial, and private label products like seat covers, phone holders, and floor mats continue to attract buyers. As drivers constantly seek ways to enhance comfort, safety, or aesthetics, automotive accessories offer a stable and practical market opportunity. Branding these products with a focus on durability and convenience can help attract loyal customers.

Art prints

If you're an e-commerce business owner looking to expand into the home decor space, Art Prints ' white label products are a must-try. These creative and versatile white label prints are easy to customize and distribute, and they're a high-margin product. With print-on-demand, you can easily build a visually striking lifestyle brand .

Blankets

Blankets, offering both comfort and practicality, are a popular choice for homeware brands. White-label blankets are available in a variety of materials, such as wool, cotton, or eco-friendly fabrics. Whether a cozy winter essential or a stylish home accessory, they appeal all year round. With careful branding, they can easily become a signature item in any home or lifestyle collection.

Jewelry boxes

Jewelry boxes are elegant and practical, appealing to both individual buyers and gift buyers. As white-label products, they can be customized with materials like wood, leather, or velvet, and feature sophisticated brand logos or unique packaging. They're also a great addition to jewelry brands looking to expand their product lines.

How to start a white label business with PeaPrint

Step 1: Register for a PeaPrint account and select your white label product

Create a PeaPrint account via email to fully explore our platform. We offer over 1,000 white-label products for you to customize. Choose the product that suits your niche and brand, and start designing in one click.

Step 2: Add your design to the white label product

Once you've selected your product, you can begin applying your design to a blank product. Add your custom artwork, text, images, patterns, and colors to create a unique product that's unique to your brand. We provide a free mockup generator so you can better preview your design and ensure product quality.

Step 3: Connect your online store

PeaPrint can be integrated with top e-commerce platforms such as Etsy, Shopify, WooCommerce, and Amazon. Log in to your account, select Integration in your dashboard, and follow the instructions to quickly connect to your online store.

Step 4: Start selling

Once connected, you can publish your designed white-label products to your online store and start selling them in just a few clicks. Don't forget to set pricing and write detailed product descriptions. We'll take care of printing and fulfilling your orders, and you can monitor the status of all orders from your dashboard. You can close a sale while you sit down to a cup of coffee.

FAQs

Are white label products legal?

Yes, white label products are completely legal as long as the manufacturer is certified and the products meet industry regulations and safety standards. Certain categories, such as cosmetics, food, or supplements, may require additional labeling or certifications. By working with reputable suppliers and complying with regulations, white labeling is a legitimate business model.

What is the difference between white label and private label?

White label products are generic items produced by a manufacturer that multiple companies can rebrand and sell. Private label products, on the other hand, are usually made exclusively for one brand and cannot be sold by others. In short, white label is “shared,” while private label is “exclusive.”

Is white labeling profitable?

Yes, white labeling can be highly profitable when done strategically. Since businesses save on product development and manufacturing, they can invest more in branding, marketing, and sales. Profit margins depend on product selection, niche competition, and how effectively a brand differentiates itself from competitors.

Conclusion

White label products offer businesses a powerful way to expand their product lines, test new markets, and build a strong brand without the burden of manufacturing. With platforms like PeaPrint, launching a white label business has never been easier. PeaPrint offers reliable sourcing, customization options, and seamless fulfillment, allowing you to focus on what matters most : growing your brand and connecting with your customers. Whether you're a small startup or an established business looking to expand, white label business can be your path to long-term growth and profitability.